Contemporary global developments (the globalization of the economy, the spread of information technology, the Internet, the International Standards Organization ISO ........etc) necessitate that economic organizations follow the conscious scientific method in the face of these developments and invest effective human energies in improving operational performance and sales flexibly more efficient and effective.

The concept of total quality management, which aims to achieve the quality of products and services, has become one of the most important concepts that institutions seek to achieve to ensure the satisfaction and loyalty of their customers, as the happiness and satisfaction of customers would achieve an increase in profitability and support for its competitive position, and supports the achievement of competitive advantage for the organization. The issue of cost reduction is the main concern of management in organizations, and the study, analysis and application of quality costs (prevention, evaluation, internal failure and external failure) contribute to the production of high-quality products at low cost, which leads to selling them in the market at competitive prices that enable the organization to gain a high market share, relatively speaking, which supports the organization for a sustainable competitive advantage that ensures its survival, continuity and growth in the markets.

Taguchi focused on the state of dissatisfaction that may occur in the customer and the quality loss function, and under this method all costs associated with poor quality are determined, as it is explained how these costs increase when products deviate from goods and services from exactly what the customer wants, and these include The costs associated with customer dissatisfaction in addition to the costs of scrap, repairs and the costs of default towards society ................ etc.

According to the Taguchi method, community losses are due to poor performance, the more the product is close to the target, the losses are fewer and the product is desirable. In products to be zero defects in order to gain customer satisfaction by obtaining a good product at a reasonable price. Therefore, the researcher will try to study the "Taguchi" method of quality costs and its impact on reducing costs by applying it in the field on a sample of industrial establishments in the city of Aleppo.

Since the twenty-first century, the world has witnessed many changes imposed by globalization and informatics, represented in building knowledge societies, competitiveness, protecting intellectual property, and growing opportunities for those who possess skills and quality. Based on these rapid developments, the concept of quality, in general, and quality of services in particular, emerged as one of the most important factors that Organizations help in developing their services and production methods through development in the organization's structure and management style or choosing its human and material resources to create new products, and using advanced methods that help the organization increase its profits and competitiveness and maintain and increase its market share.

Where the level of superiority of business organizations is reflected on their ability to achieve their goals and their ability to survive and grow, so the attention of senior management in those organizations is focused on improving and raising the level of the quality of their services to support their competitive superiority, and in light of the many changes in the external (competitive) environment of business organizations becomes It is difficult for top management to diagnose changes of greater importance in influencing the level of competition and the level of competitive advantage.

Thus, when organizations want to provide their services with high quality, they must perform competitive intelligence by adopting methods and tools that enable them to collect detailed information about competitors in a regular and legitimate manner to build a reliable information base for organizations. In light of such changes, these departments require a lot of information derived from advanced technology in addition to market knowledge and competitive intelligence that help them diagnose their competitive position points by relying on internal strengths and weaknesses and external opportunities and threats in order to achieve competitive advantage and competitive advantage over competitors in the short and long terms through improving the quality of its services.

Hence the importance of competitive intelligence in improving the quality of services provided by the organization, through the information provided by competitive intelligence to the organization in order to help it identify strengths and weaknesses in its services and those of competitors, so the researcher will try through this research to study the role of competitive intelligence in the quality of services The organization was applied in the field to the private Syrian commercial banks

The tremendous technical development witnessed by the information and communication technology sector in the last two decades has provided tools, technologies and services that made people around the world as if they were living in a small village, and the effects of this communication extended to all political, social, economic, cultural and other aspects. Through which millions of people participate, each according to his interest and inclinations, social networks have recently become a great influence for communication and interaction between individuals and society in a way that no one expected.

Sites such as Facebook, Twitter Twitter, Google Plus Google+ YouTube YouTube, Instagram, Snap Chat, and others have become all over the world, and increase the skills of social communication on the Internet, and thus it has become possible to take advantage of the features of these networks in

This has led to the emergence of the so-called electronic spoken word, which has spread of all kinds on social networking sites such as liking, comments, mentioning, sharing, tweeting, re-tweeting, etc., so that it has become the traditional spoken word and can be seen by millions of users.

Many companies have created departments to manage and follow up their pages on social networking sites in order to market electronically as an effective marketing channel, because marketing through social networking sites is a kind of simulation of reality and direct feedback. Accordingly, the purchasing behavior of customers is linked in one way or another to social networking sites through the role of the electronic spoken word by celebrities, friends and the public in influencing the purchasing decision of the consumer, so the researcher will try through this research to study the role of social networking sites in making the purchasing decision for the consumer by applying the study Field at the ready-made clothing market for men and women in the city of Aleppo.

The success of the institution in achieving its goals and mission is linked to the prevailing administrative style, and to the successful leadership qualities of the manager, which are represented in his personality and his ability to employ his capabilities towards constructive work in order to build positive human relations between employees, improve their work performance and motivate them for continuous giving, and in light of the interest of researchers and those interested With regard to management, the identification of administrative patterns becomes extremely important, given that the administrative pattern plays a major role in the success or failure of institutions.

Visual management is one of the relatively modern administrative approaches, and it is a simple approach in its requirements and deep in its effects, and some call it “management with a shared vision” <<, and it is a well-known management method and is considered one of the most important reasons for the success of the Japanese experience, and it is called “Gemba Kaizen” in Japan. Gemba (kaizan), which is the administration in which the means and objectives are taken care of in a holistic manner, so that the vision of the institution is transferred to the mind, conscience and conscience of those in charge of its mission at different levels of management, and it works to create a common vision among all workers, and allows everyone the freedom to experiment and discover new, and liberates those in charge, on the business of completed of fear, error, and failure, thus liberating their creative energies and creative abilities.

Here lies the importance of open management, as it helps to formulate the appropriate climate for innovation that forms the vocabulary of the language of the future.

Here, the role of human resources management cannot be overlooked in formulating policies and strategies that build trust between the organization’s management and its employees, paying attention to the quality of work life and human social relations within this environment, and achieving harmony and harmony between the individual and his work, i.e. providing a sound work environment characterized by a high quality of work life that satisfies reducing the differences in the culture of the organization, and improving the material and moral condition of the employees, by providing opportunities for growth and development in a way that contributes to improving the performance of employees, which will be positively reflected on all the beneficiaries of the survival of this institution.

Contemporary global developments necessitate that economic organizations follow the conscious scientific method in facing these developments and invest effective human energies in improving operational performance with more flexibility, efficiency and effectiveness in order to ensure continuity and growth. Total Quality Management (TQM) is one of the most targeted administrative aspects, which has now become, thanks to the huge amount of information and communication techniques, a distinctive feature of the data of modern human thought, especially since contemporary scientific management has contributed actively to the development of the structure of economic organizations significantly.

The term JIDOK emerged from the Japanese language and means subjectivity in avoiding errors to form an essential component of waste-free industrialization, its goal is to help the worker to avoid errors, and thus is considered as a systematic way to reduce waste that can cause problems within the industrialization system without sacrificing productivity, taking into account, considering waste resulting from overload and waste resulting from variation in workloads.

Smart subjectivity can be used at any stage of manufacturing where errors occur, with the aim of improving quality through continuous improvement and removing impurities or waste.

Error checking can be done by designing potential errors according to the product or process, identifying potential defects, and stopping the process before this defect is produced, with the aim of meeting the needs of customers as effectively as possible, in order to achieve product quality as one of the most important variables that institutions seek to achieve to ensure, achieving the satisfaction and loyalty of its customers, in order to increase profitability, support the organization's competitive position and to raise the organization's ability to achieve its goals.